What does green Coca Cola teach us about the Stroop Effect?

Lauren Kelly /
If I said ‘Coca-Cola’ what colour immediately comes to mind? The highly iconic Coca-Cola red. In 2013 Coca-Cola introduced their new Coca-Cola Life range, a brand using only green. This gives an interesting opportunity to observe a globally recognised brand ...

Always place the logo at the top? You may be wrong.

Lauren Kelly /
Packaging design can make or break a product. Decisions on colour, shape, market positioning, and ...

Your brain on virtual reality

Lauren Kelly /
The psychology of virtual reality. The buzz around Virtual Reality, VR, is everywhere. The technological ...

Being a superhero in VR makes you a better person

Lauren Kelly /
Virtual Reality (VR) as a technology is unique in its integration and connection with the person under the headset. VR technology works through using and creating what is termed ‘immersion’ and ‘presence’. In short, these transport the mind and sense ...

4 psychology talks for creatives and designers from Nudgestock

Lauren Kelly /
For one day in June, the greats at Oglivy Change held their 'festival of behavioural ...

A designer's guide to visual accessibility

Lauren Kelly /
Advertising, magazines, user interfaces, websites; the list goes one. But, every single design we create ...

How Sagmeister uses happiness to boost creativity

Lauren Kelly /
Sagmeister and Walsh. Image by Henry Hargreaves Sagmeister's pursuit of happiness has been a well documented 6 year long journey, culminating in the Happy show and the more recent the release of The Happy Film. The Happy Film - Trailer ...

Improving emotion using colour psychology in UXstudio’s emobox

Lauren Kelly /
The designers at UXstudio found themselves pondering about emotions and how they could use their ...

4 tricks of the eye to master typesetting

Lauren Kelly /
Going beyond the common typesetting rules, we have pulled together the latest in psychology research ...

Stefanie Kegel on using social psychology in UX and interaction design

Lauren Kelly /
Stefanie Kegel, also known as Guerilla Girl, is the co-founder of The Geekettez – a creative studio working in interaction design and UX consultancy. We caught up over a coffee to find out what Stefanie thinks of psychology in design, how ...

How to use empathy in your design process

Lauren Kelly /
Mirroring is a very effective in connecting with your audience. Neurologically, the part of the ...

How to 'fake it until you make it' in design

Lauren Kelly /
‘Fake it until you make it’ utilises the psychological effects of false social proof. Used ...

Zapfino and other decorative fonts cause harm

Lauren Kelly /
Typeface choice is important. Decisions made on legibility, readability, aesthetic appropriateness and even personal favourites inform a designer’s choice. Choosing one on its life saving ability however doesn’t rank high on the meter, but: Bad typefaces can kill. ...

Asking for a little goes a long way - Foot in the door

Lauren Kelly /
yes = yes = YES. The foot in the door technique garnered its name from the age ...

Aspirational promises as a key technique in advertising and marketing

Lauren Kelly /
The promise of better. Presenting a product as a solution to people’s problems is ...

Form for thought - A blog about design psychology and design thinking for graphic designers, web designers, ui designers, ux and illustrators. Looking into the psychology of colour, user behaviour and advertising psychology.