Whether you work in advertising, are developing a startup, selling a product or investing in self-promotion - this psychology toolkit series will help you craft the perfect message and marketing campaign.
It provides an overview of 18 psychology tricks and techniques that advertisers and marketers use on a daily basis.
The difference between a good designer and a successful designer is promotion
Learn how to influence people, create a successful marketing strategy, sell yourself better, and promote your products more successfully.
As John Wanamaker said;
Half the money I spend on advertising is wasted; the trouble is I don't know which half
Use this series to drive your message home, save you money and design with psychological success in mind.
The techniques covered (will) include:
- Foot in the door
- Door in the face
- Fleeting Attraction
- Social proof
- False social proof
- Aspirational promises
- Role mirroring
- Mere exposure
- The Third-Person Effect
- Illusion of truth effect
- Fear the fear
- Light expletives #*$
- Limited supply
- Loss vs gain framing
(When each technique is published, the link will be added above.)