Improving emotion using colour psychology in UXstudio’s emobox

Lauren Kelly /
The designers at UXstudio found themselves pondering about emotions and how they could use their craft to better understand their own feelings. Having worked with prestigious clients including HBO, T-mobile, Gestalten and LogMeIn, the team of UX designers and researchers ...

4 tricks of the eye to master typesetting

Lauren Kelly /
Going beyond the common typesetting rules, we have pulled together the latest in psychology research ...

Stefanie Kegel on using social psychology in UX and interaction design

Lauren Kelly /
Stefanie Kegel, also known as Guerilla Girl, is the co-founder of The Geekettez – a creative ...

A designer's guide to visual accessibility

Lauren Kelly /
Advertising, magazines, user interfaces, websites; the list goes one. But, every single design we create needs to be accessible to everyone, including those with visual dysfunctions. Studies of drug packaging, software interfaces and more recently print show that accessibility is ...

How to use empathy in your design process

Lauren Kelly /
Mirroring is a very effective in connecting with your audience. Neurologically, the part of the ...

How to 'fake it until you make it' in design

Lauren Kelly /
‘Fake it until you make it’ utilises the psychological effects of false social proof. Used ...

Zapfino and other decorative fonts cause harm

Lauren Kelly /
Typeface choice is important. Decisions made on legibility, readability, aesthetic appropriateness and even personal favourites inform a designer’s choice. Choosing one on its life saving ability however doesn’t rank high on the meter, but: Bad typefaces can kill. ...

Asking for a little goes a long way - Foot in the door

Lauren Kelly /
yes = yes = YES. The foot in the door technique garnered its name from the age ...

Aspirational promises as a key technique in advertising and marketing

Lauren Kelly /
The promise of better. Presenting a product as a solution to people’s problems is ...

"96% of designers agree" - the effects of Social Proof in design

Lauren Kelly /
They like it, so I must like it too. Remember the last time you toiled between two products on Amazon, one product with 5 star reviews, and the other with only 2 stars? You (probably) choose the item with the ...

How to test your design for visual accessibility

Lauren Kelly /
In a recent survey, 18% of designers admitted they didn't know how to test their ...

Accessibility case study: New York Times Magazine redesign

Lauren Kelly /
The New York Times Magazine was redesigned in March 2015 with legibility as one of ...

Print design is failing the elderly and hard of sight

Lauren Kelly /
All inclusive communication design is a top priority for any designer. Or it should be. Studies of drug packaging and software interfaces prove that this isn’t always the case. More recently Dr Katie Cornish concluded in a study that ...

Redesigning an icon changes behaviour and increases user engagement

Lauren Kelly /
Symbols are everywhere, both in our offline and online world. You’ve probably seen and ...

The colour BLUE is trending worldwide. Here’s why.

Lauren Kelly /
How did humble blue go from having no name in the antiquities to being the ...

Form for thought - A blog about design psychology and design thinking for graphic designers, web designers, ui designers, ux and illustrators. Looking into the psychology of colour, user behaviour and advertising psychology.