Being a superhero in VR makes you a better person

Lauren Kelly /
Virtual Reality (VR) as a technology is unique in its integration and connection with the person under the headset. VR technology works through using and creating what is termed ‘immersion’ and ‘presence’. In short, these transport the mind and sense ...

4 psychology talks for creatives and designers from Nudgestock

Lauren Kelly /
For one day in June, the greats at Oglivy Change held their 'festival of behavioural ...

Your brain on virtual reality

Lauren Kelly /
The psychology of virtual reality. The buzz around Virtual Reality, VR, is everywhere. The technological ...

A designer's guide to visual accessibility

Lauren Kelly /
Advertising, magazines, user interfaces, websites; the list goes one. But, every single design we create needs to be accessible to everyone, including those with visual dysfunctions. Studies of drug packaging, software interfaces and more recently print show that accessibility is ...

How Sagmeister uses happiness to boost creativity

Lauren Kelly /
Sagmeister and Walsh. Image by Henry Hargreaves Sagmeister's pursuit of happiness has been a well ...

Improving emotion using colour psychology in UXstudio’s emobox

Lauren Kelly /
The designers at UXstudio found themselves pondering about emotions and how they could use their ...

4 tricks of the eye to master typesetting

Lauren Kelly /
Going beyond the common typesetting rules, we have pulled together the latest in psychology research to advise how best to typeset your copy - both for both your readers and their eyes. Typesetting and in particular the art of tracking ...

Stefanie Kegel on using social psychology in UX and interaction design

Lauren Kelly /
Stefanie Kegel, also known as Guerilla Girl, is the co-founder of The Geekettez – a creative ...

How to use empathy in your design process

Lauren Kelly /
Mirroring is a very effective in connecting with your audience. Neurologically, the part of the ...

How to 'fake it until you make it' in design

Lauren Kelly /
‘Fake it until you make it’ utilises the psychological effects of false social proof. Used correctly it can propel the success of a both your work and your career as a designer. False social proof helps you craft both your ...

Zapfino and other decorative fonts cause harm

Lauren Kelly /
Typeface choice is important. Decisions made on legibility, readability, aesthetic appropriateness and even personal favourites ...

Asking for a little goes a long way - Foot in the door

Lauren Kelly /
yes = yes = YES. The foot in the door technique garnered its name from the age ...

Aspirational promises as a key technique in advertising and marketing

Lauren Kelly /
The promise of better. Presenting a product as a solution to people’s problems is a frequent technique in ads and marketing campaigns. Aspirational promises can have both a direct and a subconscious effect. Something as simple as pairing your ...

"96% of designers agree" - the effects of Social Proof in design

Lauren Kelly /
They like it, so I must like it too. Remember the last time you toiled ...

How to test your design for visual accessibility

Lauren Kelly /
In a recent survey, 18% of designers admitted they didn't know how to test their ...

Form for thought - A blog about design psychology and design thinking for graphic designers, web designers, ui designers, ux and illustrators. Looking into the psychology of colour, user behaviour and advertising psychology.