Stefanie Kegel on using social psychology in UX and interaction design

Lauren Kelly /
Stefanie Kegel, also known as Guerilla Girl, is the co-founder of The Geekettez – a creative studio working in interaction design and UX consultancy. We caught up over a coffee to find out what Stefanie thinks of psychology in design, how ...

A designer's guide to visual accessibility

Lauren Kelly /
Advertising, magazines, user interfaces, websites; the list goes one. But, every single design we create ...

How to use empathy in your design process

Lauren Kelly /
Mirroring is a very effective in connecting with your audience. Neurologically, the part of the ...

How to 'fake it until you make it' in design

Lauren Kelly /
‘Fake it until you make it’ utilises the psychological effects of false social proof. Used correctly it can propel the success of a both your work and your career as a designer. False social proof helps you craft both your ...

Zapfino and other decorative fonts cause harm

Lauren Kelly /
Typeface choice is important. Decisions made on legibility, readability, aesthetic appropriateness and even personal favourites ...

Asking for a little goes a long way - Foot in the door

Lauren Kelly /
yes = yes = YES. The foot in the door technique garnered its name from the age ...

Aspirational promises as a key technique in advertising and marketing

Lauren Kelly /
The promise of better. Presenting a product as a solution to people’s problems is a frequent technique in ads and marketing campaigns. Aspirational promises can have both a direct and a subconscious effect. Something as simple as pairing your ...

"96% of designers agree" - the effects of Social Proof in design

Lauren Kelly /
They like it, so I must like it too. Remember the last time you toiled ...

How to test your design for visual accessibility

Lauren Kelly /
In a recent survey, 18% of designers admitted they didn't know how to test their ...

Accessibility case study: New York Times Magazine redesign

Lauren Kelly /
The New York Times Magazine was redesigned in March 2015 with legibility as one of the top priorities. It provides an interesting case study as it reflects the reasons for lack of visual accessibility in print design outlined in our ...

Form for thought - A blog about design psychology and design thinking for graphic designers, web designers, ui designers, ux and illustrators. Looking into the psychology of colour, user behaviour and advertising psychology.