Toolkit 2. Door in the face

Lauren Kelly /
YES, yes - yes The Door in the face technique was discovered by Cialdini in 1975, who reversed the dynamic of foot in the door technique. By first asking for something unrealistic, it increases the likelihood a person will respond ...

Toolkit: 1. Foot in the door

Lauren Kelly /
yes = yes = YES. The foot in the door technique garnered its name from the age ...

Persuasion in advertising, marketing, selling and promotion

Lauren Kelly /
Whether you work in advertising, are developing a startup, selling a product or investing in ...

Why the colour BLUE is trending worldwide

Lauren Kelly /
How did humble blue go from having no name in the antiquities to being the world’s favourite and most used color? Blue has become the most prominent colour in modern art, and a favourite for interaction design and social ...

The cultural meaning of colour [infographic]

Lauren Kelly /
The meaning of colour and colour symbolism are important decisions in any design project. Both ...

5 elements of a successful design - psychology study finds

Lauren Kelly /
Research published last year by Seckler, Opwis and Tuch shows that there are only 5 ...

How icon design can change behaviour and increase user engagement

Lauren Kelly /
Symbols are everywhere, both in our offline and online world. You’ve probably seen and processed hundreds today without even realising. From no-smoking signs to exit signs, health warnings, food labelling, email notifications, social media and even toilet symbols. Each ...

Aristotle can make you a more persuasive designer

Lauren Kelly /
To state that Aristotle’s 2000-year-old theories are still relevant to modern media may seem ...

How to avoid killer typefaces

Lauren Kelly /
Typeface choice is important. Decisions made on legibility, readability, aesthetic appropriateness and even personal favourites ...

Form for thought - A blog about design psychology and design thinking for graphic designers, web designers, ui designers, ux and illustrators. Looking into the psychology of colour, user behaviour and advertising psychology.